Amy Sunshine

Healthcare Copywriter

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Full-Spectrum Expertise

Agency clients (2011-present): CDM, Grey, ICC Lowe, McCann, Natrel, Ogilvy CommonHealth, Guidemark Health, RevHealth

 

Other clients: Boston Scientific, Harvard Medical School. Indiana University School of Medicine, RedBrick Health (interactive patient education)

 

Services: Digital/print copywriting, concepting, strategy

 

Therapeutic category experience:

Acid Reflux: Zantac

Antiviral: Famvir, Fortovase, Reyataz 

Bladder: Oxytrol, Elmiron 

Dermatology: Elidel, Pandel, Finacea, Sporanox, Kerydin

Cardiovascular: Diovan, Lopressor, Inderal, Lipitor

Crohn’s: Remicade

Diabetes: Levemir, Novolog, Tresiba, Starlix

Hemophilia: Hizentra, Humate, National Hemophilia Foundation

Infectious Disease: Zmax, Omnicef, Rocephin

Neurology: Rebif, Betaseron (MS); Zonegran (epilepsy); Adderall XR

Oncology: Talactoferrin, Iressa, Afinitor, Reyataz, Fortovase, Procrit

Respiratory: Nasonex, Asmanex, Robitussin, Respreeza

Sleep Medicine: Lunesta

Transplant: Neoral

Women’s Health: Kyleena, Nuvaring, Yasmin, Yaz, Mirena, Loestrin, Ortho Evra, Follistim, Elonva

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Agency positions:

• Group Copy Supervisor at Natrel (2014-16); CommonHealth (2000-02)

• In-house Advertising Copy Director, Merck (2008-10)

• Acting Director of Public Affairs, Roche (1996-98)

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Magazine positions:

• Health Editor, Parents Magazine (1991-93)

• Associate Editor, SELF Magazine (1990-91)

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